Communication is listening, knowing, dialoguing, sharing. And thinking. In the most Cartesian sense of the word, the most Pascalian. Ésprit de finesse, ésprit de géometrie. So rationality and passion, analysis and identification, strategy and creativity, explaining the reasons behind our ideas and telling stories. The imperative of thought is everything but a foregone conclusion, and this is also true where communication is concerned. Understanding that it is not a hat, but instead a boa constrictor that can devour an elephant is a challenge that we all face each and every day. We call it “Realism of the imagination”.

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